FASHION AND BRAND
SON OF AN IMMIGRANT
Founded Son Of An Immigrant, an independent clothing label celebrating Middle Eastern culture. From conceptualisation to production, marketing, photoshoots, event stalls, and campaigns, I single-handedly handled all aspects of the business.
FILM AND STORY
DBLSTR FLMS
Helped championed the launch of the film division, DBLSTR FLMS, within Doublestarco. In this role, I oversaw the entire film creative process, from ideation and storyboarding to shooting, editing, and post-production. I successfully delivered over thirty-five films for prominent clients, including Advanced Navigation, CMNL, and pitches to industry giants like Adobe.
BRANDING AND DESIGN
DOUBLESTAR.CO
As a Senior Designer at Doublestarco, I contributed my creative prowess to building and rejuvenating brands. From podcast mixing to photography gigs, website UI design, and comprehensive social and OOH campaigns, I played a pivotal role in shaping the visual identity of numerous projects.
DIGITAL ART / ILLUSTRATION
SOLE PRINTS
Launched Sole Prints, a business specialising in sneaker digital art, collaborating with prominent brands like ADIDAS, FOOTLOCKER, and HYPE DC. Expanded the brand to include Italian-manufactured sneakers and clothing. Participated in conventions, including Supanova and local sneaker events.
GRAPHIC DESIGN
BINGE
Stepped into the role of Content Design Lead at Binge, where I spearheaded the content design team for the upcoming streaming platform. I took charge of guiding and mentoring the team, fostering a creative environment for generating new key art and exclusive hero collection arts for merchandising.
GRAPHIC DESIGN
KAYO SPORTS
Joined Kayo as a Content Designer, contributing my creative flair to curate artwork for the streaming platform. My responsibilities extended to collaborating with the marketing team, producing key art, EDMs, and elevating the world of sport’s streaming through captivating hero art.