With the upcoming launch of The Walking Dead S10-C, I was invited to present concepts for the Binge Marketing team towards their out of home adverting campaign. I created two concepts:
Idea One
The first direction, is a comedic - dark humor approach, incorporating the realities of 2020’s pandemic and that of the show’s story line (being a world filled with zombies created a global pandemic). It also played with the global push to wear masks in public. I created two posters, with adjoining mocks to pitch to the Marketing team and that of AMC Studios. They lie below…
Idea Two
The second idea is based on the premise of story telling. A Who Lives? Who Dies (turns)? collection of posters, featuring characters across the 10 seasons of the show. Where they would alternate throughout the day, between the human (daylight), and the zombie (night) posters. These posters lie below along with mock ups of the artwork in-situ.
